Mama Coco started as a grass roots person to person freedom to eat movement.

It's humble beginnings can be traced back to a smallish yet adequate plot of coastal land by the sea at the place known to the locals as Holloways. And here's an intersting piece of trivia: Holloways' name is derived from the local custom of yelling the daily news to neighbours, as the families lived close together (but not so close as to warrant getting up to move for a conversation) so they got into the habit of hollering.

The devotees gathered around shale and clay built cooking kilns elaborately decorated with sea shells which the children would gather on their almost daily walks with Mama. The elder clansmen on alert for snapping sea dragons (we educated folk call them crocodiles) that would occasionally claim an unsuspecting child or wandering bush fowl. One of the more creative children known fondly to all as Dexy (or any number of other and often inappropriate nicknames) would scamper up the coconut trees to play 'HEADS' with his fellow siblings.

Not being one to waste a tasty treat he would gather berries and fruits and bake in the clay kilns late into the night to satisfy his craving for sweet tasty delights. Oddly, he had a penchant for an unusual green tea with a wafting fragrance that seemed to add character and depth to the flavour of the food whilst it cooked in the stoking coals of the kiln. Soon the hollering in the area became "Taste that!", "Love your buns" and "How's that for a tart!". And thus, the legend was born.

Mama, seeing a means to trade for a new canoe soon began encouraging young Dexy to do more tree scampering and the rest is history...